Advertising and sustainablity
Advertising and climate
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serious bad influence
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potential
This was reviewed in an excellent paper: Perspectives: Advertising and climate change – Part of the problem or part of the solution? Patrick Hartmann Aitor Marcos, Juana Castro Vanessa Apaolaza
https://www.tandfonline.com/doi/full/10.1080/02650487.2022.2140963
The footprint of the advertising in social media itself
Considering an average daily social media usage of 2hours and 24minutes per person in 2021, the carbon footprint of online advertising-powered social media adds up to 165.6 gEqCO2 per user and day (Derudder 2021). Even though the advertising industry is not directly responsible for the carbon emissions of social media platforms, it enables a business model that has a considerable carbon footprint.
Greenwashing
We need to cut ties with high footprint companies
Labelling
We need more footprint information of the products
Advertising increases consumption
We neet reduce this.
Links
The paper above links to other papers:
Life goals predict environmental behavior: Cross-cultural and longitudinal evidence
https://pubmed.ncbi.nlm.nih.gov/23637277/
"We examined whether culture-level indices of threat, instability, and materialistic modeling were linked to the materialistic values of American 12th graders between 1976 and 2007 (N = 355,296). Youth materialism (such as the importance of money and of owning expensive material items) increased over the generations, peaking in the late 1980s to early 1990s with Generation X and then staying at historically high levels for Millennials (GenMe). Societal instability and disconnection (e.g., unemployment, divorce) and social modeling (e.g., advertising spending) had both contemporaneous and lagged associations with higher levels of materialism, with advertising most influential during adolescence and instability during childhood. Societal-level living standards during childhood predicted materialism 10 years later. When materialistic values increased, work centrality steadily declined, suggesting a growing discrepancy between the desire for material rewards and the willingness to do the work usually required to earn them."
https://pubmed.ncbi.nlm.nih.gov/23637277/
"Findings - Results indicate that specific facets have more weight than others, depending on the nature of the needs individuals seek to fulfill through possessions, or their resulting behaviors and cognitions. Results validate the view of materialism as a coping mechanism, but also show that the consequences of materialism can be both positive and negative depending on their underlying facet. "
Journal of Consumer Marketing
Journal of Advertising
Current Opinion in Psychology, Morality and Ethics
https://www.tandfonline.com/doi/full/10.1080/02650487.2022.2140963
Potential for use
We need to persuade governments ot us adverising to help us change beheaviour, but both Labour politicains and the Conservative Government have refused. Greenpeace, XR and other environmental organisations are reluctant to target behviour change of the public themselves (I have approached them), except for small focused areas such as plastic or ecigs,